The Importance Of Motivation As A Teacher - 1512 Words

An Introduction to the Importance of Motivation As explained by Lou Holtz, â€Å"[i]t’s not the load that breaks you down, it’s the way you carry it.† His statement is true for the importance of motivation. As a teacher candidate, learning the concept of motivation is crucial for my well-being and for the future of my students. The way that students are taught and encouraged have a huge impact on their careers and their life. In this paper I will be exploring how I was motivated during my earlier years and how the motivation shifted as my education progressed. I will also be discussing the theories that I believe would have benefited my learning experience from had they been implemented in the classrooms. In fact, the way that careers and†¦show more content†¦Our schools had a special community for students who were athletes and it was a very friendly, outgoing, and fun environment and encouraged me to remain positive even if I did end up losing. I feel as if this feeling of belongingness was subconsc iously an intrinsic and extrinsic motivator as it made it enjoyable that the entire team functioned together and fit seamlessly. The motivations kept my interest in the sports and to this day I appreciate the different experiences I gained through athletics in school. On the other hand, I recognize that I was still motivated by my teachers’ and parents’ enthusiasm when I did well on exams and assignments. It was rewarding to see that I, as a first-generation immigrant, was able to do as well and sometimes better than my peers. My parents were not able to help me with my assignments majority of the time and I was still able to keep up with those who had more resources. That was another external motivator for me, knowing that my parents would feel accomplished that they were able to raise a child in the way that they hoped to. My parents only wish for me is to have the maximum opportunities as possible as someone who is Caucasian, even though they were not able to directly help with it. I did not see it as a competition, but rather that I was climbing steps that made it easier for my parents to bare with the difficulties that they were facing, living in a foreign place. All three of the examples givenShow MoreRelatedMotivation for Students in the Classroom1484 Words   |  6 PagesIntroduction As educators we need to constantly strive to maximize the potential of our students. In my opinion one of the most effective ways to maximize learning is to motivate in the classroom. Even though most educators would agree that motivation in the classroom is an effective strategy to maximize learning as a whole we do not emphasize and use this strategy enough. There are several reasons why educators do not take advantage of this good teaching strategy; some of these reasons areRead MoreStudent Engagement Is An Ideal That Should Be Strived For The Classroom Environment1406 Words   |  6 Pagesby teachers in the classroom, as it provides reassurance of their effectiveness. A student’s engagement in learning can directly be linked to their motivational levels as motivation express the students desire to learn and progress in their educational studies. One might struggle to understand the best choice of strategies or concepts in order to facilitate engagement of learning in the classroom environment. Great diversity exists within the various aspects of student learning, so a teacher shouldn’tRead MoreEffective Reading and Writing Instruction Essay1231 Words   |  5 PagesDespite the importance of writing, many students are performing below grade level and lack the necessary skills needed to be successful (Zumbrunn Krause, 2012; Santangelo Olinghouse, 2009). There are many factors that shape students’ writing development but there are others that contribute to students’ writing problems. According to Graham (2008) and Zumbrunn Krause (2012), students and teachers both struggle to grasp the concept due to the complex nature of writing and writing instructionRead MoreMotivation in Physical Education1719 Words   |  7 PagesMotivation in Physical Education Problem Statement The health benefits of physical activity are well documented to date. Researchers also are fairly confident as to how often, how much, how long, and what types of activity one must engage in for health enhancing results. Therefore, the reasons to become or to stay physically active are inescapable, and the opportunities to practice health enhancing behaviors are innumerable. The United States Department of Health and Human Services (HHS)Read MoreTechnology In The Classroom1000 Words   |  4 Pages The school district that I currently teach in is a small rural school district in eastern Colorado. Students are performing below state standard expectations on standardized test scores. Many teachers in the district do not use technology in their classrooms. Many teachers are older teachers who have been in the district for several years and teach the same way they did when they first started teaching. I am part of the district’s technology committee. It is a wid ely held belief that ifRead MoreThe Importance Of Learning Motivation In Education862 Words   |  4 PagesThe importance of learning motivation in education The importance of learning motivation in education is a change of energy in a person which is marked by the emergence of feelings and reactions to achieve a goal. The instructors assignment isnt simply to dealing with training works out, inquiring about, creating, and dealing with an instructive organization, particularly understudies. Instructors are likewise in charge of producing learning, propel students. First of all, before the learning processRead MoreGoals Of An Educational Environment Essay1483 Words   |  6 Pagesstudents toward environmentally friendly behavior change. The need for student motivation in the high school setting is attributed to the fact that motivation creates positive experience, which helps in improving learning outcomes. Actually, students with positive experiences usually report better attitudes and increasingly positive expectations in their learning process. Through effective motivation of students, teachers and school administrators can close the gap between the actual students’ achievementsRead MoreSelf-Determination Theory in Action Essay682 Words   |  3 PagesSelf-determination theory (SDT) is a theory of motivation that allows students to be more autonomous with their learning and achieve greater challenges academically. There are several factors that influence a student’s ability to self-regulate their learning which leads to im proved academic performance and overall well-being. Students need to be autonomous, competent, and feel as if they can relate to others. First of all, it is important for teachers to create a learning environment where studentsRead MoreLiterary Elements Of The Classroom847 Words   |  4 Pagesquestions allowed the teacher to better check for understanding. The classroom learning environment provides a teacher-centered classroom. The lesson was whole group instruction led by the teacher. Students were allowed very little time to collaborate with their peers. Students worked independently in their journals after reading the novel together with the class. Directions were clearly stated and distractions in the classroom were brought to a minimum as the lesson began. The teacher circulated throughRead MoreEffects Of Motivational Strategies On Student Motivation931 Words   |  4 PagesStrategies on Student Motivation† by authors Marie J. Guilloteaux and Zoltà  n Dà ´rnyei attempt to provide an answer to the importance of teacher motivation in second language learning. Their main research questions are as follows: 1. How does the teacher s motivational teaching practice affect the students classroom motivation in terms of the level of their attention, participation, and volunteering? 2. What is the relationship between the students self-reported motivation (assessed by questionnaire)

African American Women During The Civil War - 1227 Words

†¢ Is the author s thesis clearly stated? (Restate in your own words) The exceptional rules of war that existed during the Civil War were essential. When it comes to the state of Tennessee, the early â€Å"capture† of the state was of strategically importance for the Union Army. With regards to the experience of African Americans who lived in the state or arrived there during the period of the state’s occupation and Andrew Johnson’s rule, the exceptional character and role of Tennessee turned out to be far from outstanding. Rather, Tennessee, despite being part of the Confederacy for a very short time, remained deeply entrenched in a system of racialized and sexualized hierarchies that was implicative for the Southern way of life that Johnson†¦show more content†¦Do you intend to include this dimension in your historiographical discussion at the beginning of the paper? Tennessee – role of a â€Å"laboratory† for the â€Å"Negro question† – implicative for the national policies/developments following that unfolded during Reconstruction. An exploration of why the racialized status and gendered social norms persisted during and after the Civil War. †¢ Are primary sources robustly highlighted? Are they used in a sound way? (The author neither underutilizes sources nor stretches interpretations) As far as I can tell, your use of primary sources is sound. Though the draft does not yet include the full archival information. You named Andrew Johnson in the beginning—are you planning to further elaborate on how his ideological stance shaped his policies and the evolution of his position on slavery? Has he changed his position on the status of slaves by the time African American prostitutes were issued licenses? In what ways is the â€Å"fragile† legal status different from other occupied parts or the states which were affected by the Emancipation Declaration? (Durham, FN 10, does he cite any numbers at all? If not, you might just want to say that the there was a great influx but that the Union army did not keep records?) †¢ Is the paper well-structured? Do parts fit together to back up the author s argument? I think that by the time you haveShow MoreRelatedAfrican Americans And Women During The Civil War Essay739 Words   |  3 PagesAs of the mid-19th century and on was when African Americans and women were beginning to gain somewhat equal rights or were still disputing them. It is also well know that both have suffered in vastly different manners, but in some cases are very similar in certain struggles. African American men and women had to survive the terrors of the Ku Klux Klan in the southern states, managing life with the Black Code looming over their every move. They were basically fighting for something that a lot ofRead MoreAfrican American Women During The Civil War1137 Words   |  5 PagesAfrican American Women In American history there have been many truly extraordinary women. These women range from all different time periods, races and other backgrounds. Over the years women have participate or become involved in multiple different themes including: politics, midwives or physicians, inventors, literary or arts figures, feminists, suffrage or equal rights activist, wealthy women, academics, fighters- physical or metaphorical etc. This paper will exemplify three special women, allRead MoreA Brief Note On The American Civil War1521 Words   |  7 Pages101 19 April 2017 Civil War The American Civil War, that took place from 1861 to 1865, marked one of the most important changes in American history, it was fought between the Union and the Confederate States of America. A total of even southern states that left the Union to form their own country in order to protect the institution of slavery. The Civil War transformed the country’s economy, politics, women, African Americans, along with major breakthroughs in technology. The war increased northernRead MoreThe Civil War : The United States909 Words   |  4 PagesThe Civil War was one of the most pivotal and significant moments in the history of the United States of America. Therefore, its impact of the Civil War was tremendous, and in many ways has shaped the way the United States has evolved into the present. The Civil War brought lots of beneficial changes to America including economic, agriculture, military, and people’s lives. During the Civil War, women stepped out of their domestic domains to help or support their husbands in the field, or other soldiersRead MoreThe During The 19th Century902 Words   |  4 Pagesthe lives of women and blacks completely. It was an age where the impact of the industrial revolution caused a sharp differentiation between the gender roles, especially of the upper and middle classes. In 19th century, appeared the events such as African American Civil Rights Movement, Civil War, and The Women’s Rights Movement had put women and blacks’ role to a new level. During the Civil War, women stepped out of their domestic domains to support the soldiers. In the meantime, African slaves hadRead MoreA Brief Note On The Civil War And Its Impact On Women s Rights1461 Words   |  6 Pagesof the Civil War and Its Impact on Women’s Rights In 1865, four brutal years of the Civil War ended, and Congress passed three amendments that eliminated slavery, gave citizenship to everyone born in the United States, protected people’s rights to due process, required equal protection under the law, and guaranteed voting rights to all American men. However, African American men were still segregated in terms of housing, work, equal pay, and schooling. Despite this unfair treatment, African AmericanRead MoreThe War On The Home Front1112 Words   |  5 Pageson the home front. Those two events were WWII and the Cold War. Civil rights, the cultural norms, and society at large, had changed greatly during a short amount of time due to these events. The United States was fight a war on two fronts, both at home and overseas. The wars overseas had great influence and impact on the successes that would come over time on the home front. Without these wars and times of trials and tribulations, the civil rights movement and society as a whole, would most likelyRead MorePost World War II: Effects and Changes in America1524 Words   |  6 PagesWorld War II brought several changes to the world and specifically America. It not only changed the world map but also set impact on the behaviours. WWII played a major role in building turning points during different periods. Before WWII, African Americans were not offered equal rights in the community. It was considered an impossible thing that African could ever do a white collar or even a blue collar job. However, soon after the WWII, there came a turning point in the lives of African AmericanRead MoreAfrican Americans During The Civil War1211 Words   |  5 PagesAfter the Civil War, the United States underwent a period of reconstruction. From the time of 1877 to 1890, the US economy grew exponentially, wealthy business owners like Rockefeller and Vanderbilt built American cities and railroads, and immigrants from all over the world flooded into the country. However, during this period America also faced great amount of poverty, terrible working conditions, mass political corruptions, and a destruction of civil rights for African Americans, women, and immigrantsRead MoreWomen During The Civil War Essay1283 Words   |  6 PagesWomen During the Civil War ‘I want something to doÂ… ‘Write a book, Qouth the author of my being. ‘Dont know enough, sir. First live, then write. ‘Try teaching again, suggested my mother. ‘No thank you, maam, ten years of that is enough. ‘Take a husband like my Darby, and fulfill your mission, said sister Joan. ‘Cant afford expensive luxuries, Mrs. Coobiddy. ‘Go nurse the soldiers, said my young brother, Tom. ‘I will! (Harper 14). This is a dialog of Louisa May Alcott with her relatives

Dazed and Confused free essay sample

Dazed and Confused List and describe 4 characters that are important to the movie: Randall Pink FloydFloyd is the stud senior quarterback who realizes he doesn’t want to be just a quarterback for the rest of his life and questions his role in the social pack. He cant stand Coach Conrad and the pledge sheet hes making all the players sign. Hes going out with Simone, but hed like to hook up with Jodi. He seems to belong to all cliques. Mitch KramerMitch is going to be a freshman in high school and hes already getting picked on by the senior class. Lack of parental supervision (and help from Pink and his pals) allows Mitch to experience high school life a little earlier than most of his classmates. Kramer is the new kid on the block who, like Pink, has an amazing athletic talent and a way with the ladies| Fred OBannionOBannion is a super-senior who is enjoying his second straight year of hazing freshmen. He has a temper, and when the freshmen get their revenge he blows up and drives away in his piece-of-junk car. | David WoodersonWooderson, a former superstar quarterback and graduate working for the city after realizing that life after his alma matter is sweeter when you live by your own rules. The high schoolers think hes cool because hes older and he has a nice car. Many of the classic lines in this movie to come from Wooderson. | Q: What does the movie teach us about life? The movie dazed and confused is more than just a movie about smoking marijuana. It documents the changes we all face in life, as social and political pressures increase, when one gets older and faces decisions that require you to figure out how to avoid being what others want you to be while staying young at heart. Q: What is your favorite part of the movie? My favorite part in the movie is when they are sitting on the 50-yard line of the football field smoking marijuana, reminiscing and having laughs. While Matthew McConaughey â€Å"Wooderson†, says a very memorable quote, â€Å"Man, its the same bull***t they tried to pull in my day. If it aint that piece of paper, theres some other choice theyre gonna try and make for you. You gotta do what Randall Pink Floyd wants to do man. Let me tell you this, the older you do get the more rules theyre gonna try to get you to follow. You just gotta keep livin man, L-I-V-I-N†. Q: Why is that your favorite part of the movie? This is my favorite part of the movie because it reminds me of me and my friends back in the day. Plus the quote â€Å"You just gotta keep livin man, L-I-V-I-N† is one of my favorite quotes of life! Q: Do you believe the movie is realistic? Why or why not? I believe the movie is realistic because the director made the characters all so different and have their own personalities. It’s also realistic because the audience can relate to at least one character in the movie. Q: What have you learned from this movie? Society is full of constraints and limitations that people in power: or those looking to capitalize on the weakness of others place on others to get them to act the way they want them to. If you want to be free of such people and situations, you have to learn how to challenge the social constructs and rules that keep you from finding your true purpose in life. Don’t let others tell you what you can and can’t do. This doesn’t mean that you have a right to break the laws, but it does mean that you can be anything you want to be if you are willing to go after it. There are no laws that say you have to be what someone else wants you to be. Q: Who do you think (what age group, or what kind of person) would enjoy this type of movie? I think Teenagers all the way up to Elders; of both genders, would enjoy this movie. Everybody who has watched it will watch again and again, and never will get old to them. For those who haven’t watched it, WATCH IT! Other important Information Director: written and directed by Richard Linklater Producers: Sean Daniel, Richard Linklater, Jim Jacks and co-producer Anne Walker-McBay * Jason London as Randall Pink Floyd * Wiley Wiggins as Mitch Kramer * Rory Cochrane as Ron Slater * Sasha Jenson as Don Dawson * Michelle Burke as Jodi Kramer * Christine Harnos as Kaye Faulkner * Adam Goldberg as Mike Newhouse * Anthony Rapp as Tony Olson * Matthew McConaughey as David Wooderson * Marissa Ribisi as Cynthia Dunn * Jason London as Randall Pink Floyd * Wiley Wiggins as Mitch Kramer * Rory Cochrane as Ron Slater * Sasha Jenson as Don Dawson * Michelle Burke as Jodi Kramer * Christine Harnos as Kaye Faulkner Adam Goldberg as Mike Newhouse * Anthony Rapp as Tony Olson * Matthew McConaughey as David Wooderson * Marissa Ribisi as Cynthia Dunn Starring: * Jason O. Smith as Melvin Spivey * Shawn Andrews as Kevin Pickford * Cole Hauser as Benny ODonnell * Milla Jovovich as Michelle Burroughs * Joey Lauren Adams as Simone Kerr * Christin Hinojosa as Sabrina Davis * Ben Affleck as Fred OBanni on * Parker Posey as Darla Marks * Deena Martin as Shavonne Wright * Nicky Katt as Clint Bruno * Esteban Powell as Carl Burnett * Renee Zellweger as Nesi White Awards Year| Result| Award| Category/Recipient(s)| 1993 | Nominated| Golden Leopard| Richard Linklater| 994 | Nominated| Young Artist Award| Best Youth Actor Co-Starring in a Motion Picture Drama Jason London| Rating: (R) Running time: 102 minutes Other: Lawsuit In October 2004, three of Linklaters former classmates from Huntsville High School, whose surnames are Wooderson, Slater, and Floyd, filed a defamation lawsuit against Linklater, claiming to be the basis for the similarly named characters on the film. The lawsuit was filed in New Mexico rather than Texas because New Mexico has a longer statute of limitations. The suit was subsequently dismissed

Self-esteem and Physical Contact free essay sample

Your paragraph should include at least five complete sentences. (25 points) My self esteem seems kind of stong. Idont really have a lot of self esteem problems. I just don’t like expressing my feelings . ialso don’t like a lot of physical contact . those are my main weaknesses. 5. Ask your parent/guardian or your siblings (brother or sister) what three things could be done to contribute to family self-esteem: (15 points) a. Who did you interview ? my mom b. Suggestion†¦eating dinner together c. Suggestion†¦family night d. Suggestion family outings 6. Consider your strengths and weaknesses from above and set a personal health goal for yourself. Explain at least three strategies you will use to reach your goal and at least three strategies for checking on your progress. Following are some possible goals for improving health which you may consider; Weight control, Substance abuse. Consistent eating habits healthy exercise and healthy weight loss for better health make sure I excersise every day and have a eating gernal DIRECTIONS Since this assignment contains a chart, you will submit the assignment as an attachment. We will write a custom essay sample on Self-esteem and Physical Contact or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1. Saving file a. Select File. b. Select â€Å"save as†. c. Save as type RICH TEXT FILE. rtf. d. Place in your LMS Work Folder that you created in assignment. e. Be sure to put your name and date on the actual work file when you open it to answer the questions and your work when you are complete.

What Makes a Good Book Cover The Secret to a Converting Book Cover

What Makes a Good Book Cover The Secret to a Converting Book Cover What Makes a Good Book Cover: How to Increase Book Sales With Your Book Cover Do you know what makes a good book cover?You shouldif you ever want to maintain consistent sales of your book.Ok, so here’s the deal. What I am just about to tell you might sound controversial. It might even sound downright ridiculous.You could even get offended.But bear with me for a while. Just hear me outbecause what I really want for you is to sell more books, and your book cover is one of the most important factors playing into that reality, even though weve all been told not to judge a book by its cover.The reality of publishing isEveryone does anyways.Heres what makes for a good book cover:Focusing on the big pictureStrong compositionAn intriguing focal pointClear title and subtitlesSimplistic book cover designNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhat does a good book cover matter?The book cover exists to serve one and only ONE purpose. And that purpose is to sell your book. Everything else is details.Shocked? Offended? About to pick that nearby glass of water and smash it on my head? Just hold it for a few minutes.I understand how we creatives hate the four-letter words starting with an S. Sell? Sale? Sold!? But it’s true. If you haven’t read Robert Kiyosaki’s Rich Dad Poor Dad yet, I urge you to get a copy and read.Robert Kiyosaki was once being interviewed by this bright young journalist. She had a real flair for writing. She asked Robert if he had any advice for her. And guess what Robert told her. â€Å"Go take a sales course†, he said.The young lady was shocked. She sat there silently for a few minutes, staring at Robert Kiyosaki in disbelief. And then she spoke. She told him she had spent all her life writing and studying. She held master’s degrees in literature and journalism.And she had worked so hard all her life, so that she won’t have to â€Å"stoop so lowâ₠¬  as learning to sell! Robert explained how she was a far superior writer than Robert could ever hope to be, but Robert was still a best-selling author, while she wasn’t. She could write the best book ever written by a human being, but it wouldn’t matter if nobody read it.And that is why you need to â€Å"SELL†.Makes sense? I hope it does because as I mentioned above, your books cover is one of the most important pieces of becoming a successful author.What makes for a good book cover?I have been on that side of the fence where creatives hate the concept of selling or marketing. And I have been on that side for the longest time. But the sooner you get yourself comfortable with these words and concepts, the better.And the best way to start is by understanding that investing in a good book cover design, and knowing what makes a good one.And why should you even listen to me? Well, I have a bachelor’s degree in marketing. And trust me, I learned nothing at s chool. After my bachelors, I spent nearly ten years convincing myself and the world that I am an artist. And you know the funniest part? All of my creative buddies and peers were in the same situation. And that is when I decided I needed to learn what I had shunned for the longest time. I needed to learn to sell. We founded Dastaan Online. And the first business that needed our help was our own. We started publishing a literary magazine called Dastaan World.Writers, artists, photographers, even those who write poetry along with readers flocked to us. I decided to design covers for every story we published. And our contributors loved them!My covers might well be beautiful, and thought-provoking and sublime and what not. But that is all secondary. They keep coming to me, because my covers help them sell their books.Every other quality of a good book cover can be indented as a subcategory or explanation of this one point.The book cover is there to promote your book, and ultimately sell it. Now, the next big question is, what makes for a good book cover that achieves this goal?#1 Focus On the Big PictureThe book cover needs to draw the viewer into the story. Even if you are writing non-fiction. You are a writer, so you know there is always a story.The cover needs to show what the book is about, without giving all of it away, much like the book title but with visuals.This example from Self-Publishing Schools coach Marcy Pusey shows just how this technique works in her book, Weirdo and Willy.The idea is to get your reader to open the book. Once they open the book, your magic as a writer will not let them put it down before reading it to the end.But to catch in your spiderweb of literary magic, you need to use a bait. And that is what your cover needs to do for you. It needs to play on the human emotions of intrigue and curiosity.So think about the big picture of what your book cover should represent.Ask yourself these questions when figuring out your book cover:Doe s your idea represent your story or message?Does it illicit intrigue?Does it stand out from other books in your category?#2 Create a Strong CompositionThis is where is start to get into the wizardry that is graphic design and illustration.Composition is one of the most fundamental skills required of anyone working with visuals. And as with all fundamentals, the composition takes a lifetime to master, at least!This is why its advised to hire a book cover designer instead of creating the cover yourself in programs like Canva or Photoshop.But if you have some experience and want to go for it, here are some guidelines on composition:Use the rule of thirdsSymmetry is your friendUse texture and patterns to add non-distracting detailsUse high and low anglesCombine several composition tips into one for full-effect (but not ALL of them)But you can start off with a few interesting guidelines or you can simply hire a book editor whos experienced in the field of composition.#3 Develop a Clear Focal PointEvery composition, every piece of deliberately designed visual communication, needs a focal point. The easiest way to find your focal point is to ask yourself (or, preferably, a friend) where your eye goes first on this piece.Whether it’s the title, your author byline, a figure in the artwork, some specific abstract shape, your focal point is what grabs your attention and catches your eye the first.And it’s not accidental. In this example by Self-Publishing Schools Omer Redden, you can see that the focal point of his book Life Doc is very clearly and intentionally the eye-catching title.There’s a whole science behind this elusive art called composition. It is this magic skill that dictates where a viewer is going to look, and in what order.You can have multiple focal points, but they should not compete with each other. They grab your viewer’s attention in the order you have designed them. Primary, secondary, tertiary and so on.This dance of at tention depends on what story you want to plant in their head. This story will make them open your book and eventually decide to buy it.#4 Title, Subtitle and Their RelativesPlease don’t make the mistake of thinking your cover is completely at your designer’s mercy. No. You are the writer. And you play the key role in determining how well your cover is gonna perform.How? The book title! When trying to come up with a book title idea, ask yourself this: Will it pull your reader from across the store? Or the webpage? It should be compelling. It should be visible and readable.AND it should be strengthened further by any additional visual elements on your cover.  Self-Publishing School coach Scott Allans book Undefeated is a great example of this. Here you can see his title plays an integral role in the cover design as a whole, with a very telling message with the torn reveal of un in undefeatedYour title, and any subtitles and taglines are going to play a pivotal role i n selling your book. So get your inner Don Draper out when crafting your cover copy!#5 Simplistic Book Cover DesignAnd finally, I like to keep my covers simple. And I personally tend to like covers that are simple and minimalistic.Although, my covers may sometimes look complex because of all the digitally painted and photo-manipulated detail, the ideas and composition must remain simple. It all goes in favor of the focal point and our intention to just say enough that will compel our viewer to buy the book.Overly complex covers usually give a very blatant impression of desperation, where the designer didn’t exactly know what to put in. And hence, they put everything they could think of in there. Not cool. Don’t do this. Keep it simple!So when you decide to finally lock down your book cover, remember to keep it simple stupid. Keep the big picture of your story in mind.Make your viewers focus on the key selling points of your book. If you feel stumped about your book co ver design, you can always reach out to a professional for help. If youre a student of Self-Publishing School, youll even be provided a list of cover designers whose work already checks the boxes of this list.You can see a little preview of this below:Just keep these guidelines in mind, whether you are designing the cover yourself, or paying someone to do it for you.Ready to get serious about selling your book?If youre ready to actually have success with your book (instead of hitting publish and hearing crickets from no book sales), we have the tried-and-true methods to help you get there.

Good At, Good In, and Good With

Good At, Good In, and Good With Good At, Good In, and Good With Good At, Good In, and Good With By Maeve Maddox A reader wonders about the difference between saying, â€Å"I’m good in English† and â€Å"I’m good at English†: I always felt that theres a different nuance there when Im saying it. I just cant pinpoint it exactly. One of the numerous meanings of good is â€Å"competent, skillful, clever at or in a certain action or pursuit.† The two expressions in the reader’s question are often used interchangeably, but generally speaking, â€Å"good at† is used with an activity: He’s good at football. She’s good at product design. Her mother is good at Trivial Pursuit. When Fatima was only six, she was good at drawing. When it comes to school subjects, both â€Å"good at† and â€Å"good in† are used: Jere is good at math: he always finishes first. Jere is good in math: he makes all A’s. It’s difficult to formulate a rule for â€Å"good in.† An actor can be â€Å"good in a role.† Someone who is â€Å"good at sex† is said to be â€Å"good in bed.† A level-headed friend is â€Å"good in an emergency.† A similar expression used to indicate competency is â€Å"good with†: Because Daiki is good with numbers, he plans to study accounting. Maribel is good with children; she wants to be an elementary teacher. Amos is good with his hands; he remodeled the entire house. Lilah is good with money; she saves at least 40% of her allowance every week. Here are some examples of all three expressions as used on the Web: Michael Phelps:  Good at swimming, better at golf Why are  humans  and dogs so  good at  living together?   School shootings: Were good at finding fault, not so good at finding a solution Is it true that people who are good at music can learn a language sooner? Are you good in a crisis? Are pit bulls good with kids? Are you good or awful with money? When it comes to using prepositions in idioms, memorization is often necessary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:5 Uses of InfinitivesThe Writing ProcessApostrophe with Plural Possessive Nouns

How Will Astronomy Archives Survive the Data Tsunami Case Study

How Will Astronomy Archives Survive the Data Tsunami - Case Study Example Archives operate within an environment where resources, mostly financial are limited (Chaisson & McMillan, 2011). When the response time for astronomy queries increases, so is the cost of obtaining data from the archives. This impresses on the need to search for further technological techniques, which are more efficient and cost effective. Various performance degradation issues associated with the growing trend are indicated by the archived astronomical data. First, there is growth in the usage of the archived data, increasing the access and queries associated with the archived data sets. This effectively reduces the efficiency of data access, while also increasing the response time involved in queries (Berriman & Groom, 2011). The decreased efficiency and increased response time has the effect of making the study into this field less efficient, thus discouraging the widening of the knowledge base in astronomy. Most significant is the fact that, the growth in archived astronomical da ta increases the demand for such data, encourages the creation of more sophisticated queries and analysis techniques, which in turn increases the storage, computation and database costs (Berriman & Groom, 2011). This serves to make the access to archived astronomical data more expensive for users. Additionally, the increased volume of archived astronomical data means that it is now more accessible, thus influencing the research undertaken in this field, since most researchers are now using the archived data to undertake their research, at the expense of newly acquired data (Chaisson & McMillan, 2011). This practice is detrimental to the growth of astronomy, since new research and enquiries are rarely made, thus making new discoveries and innovations in this field impractical. The effect of this is to limit the knowledge base of the astronomy field, while also enhancing the regurgitation of data and provision of redundant and irrelevant study findings (NRC, 2011). The essence of rese arch is to promote new enquiries and discoveries in certain field, with a view to creating new knowledge, while also enhancing creativity and innovation in solving the problems associated with the field (Berriman & Groom, 2011). With a continued publication of more papers using the archived data sets, the hope of new discoveries and innovations in this field is extinguished. The increased volume of archived astronomy data has also caused performance degradation of various astronomical data institutions such as NASA’s Infrared Processing and Analysis Center (IPAC) and Infrared Science Archive (IRSA), through affecting their reporting abilities (Berriman & Groom, 2011). Following these performance degradation issues, a need for alternative archival techniques has risen. One such alternative archival technique is graphical processing units (GPUs), which is a technique developed to enhance the output of an image that occurs on a display device (Berriman & Groom, 2011). Neverthele ss, while this technique is meant to help in reducing the inefficiencies associated with large volumes of archived astronomical data, the technique has proved to be ineffective due to various reasons. First, the technique is only applicable in graphic-like

Should our society continue to enforce compulsory monogamy on this Essay

Should our society continue to enforce compulsory monogamy on this segment of unwilling individuals, or does this approach no longer represent an enlightened view of love and relationships - Essay Example Monogamy is mostly not a choice as the systems of cultural conformity tend to make us believe. This can be evidenced when someone tries to do something out of monogamy and he or she faces numerous forms of resistance. The legal arrangements almost allover the world is pro monogamy. Those who tend to go astray from these institutional arrangements are punished in one way or another. Legal marriage, for example, does not adapt non-monogamy neither does divorce and custody courts. The courts will even punish this both financially and denying custody of children to the party which went astray from monogamy (Wardle 43). In the social setting, a non-monogamy arrangement is considered immoral. This is a result of the heavy social pressure where everyone is expected to be monogamous. In some cases, a person can be disqualified from public office when they admit that they are non-monogamous. The society has, therefore, put a lot of pressure onto the practice of monogamy such that any other arrangement is considered cheating. The guilt that accompanies non-monogamy arrangements is felt even in those places where non-monogamy is fine (Wardle 49). There is a class of people opposed to compulsory monogamy. Among them are the sex workers. Whether they are male or female, sex workers are considered by our culture and the society at large as impure, and they face lots of stigma as a consequence (Bax 12). They are, therefore, not viewed as fit for a monogamous relationship. Governments even criminalize any sex worker relationships be it exploitative or not. This can be evidenced by the passage of anti-pimping laws aiming at criminalizing the act of benefiting from proceeds of sex work even when one is not the sex worker (Burston 67). Men who are in gay relationships often face promiscuity allegations from all corners. These allegations are mostly

The Two Party System Essay Example for Free

The Two Party System Essay What are the advantages and disadvantages of the two-party system in the UK? The two- party system is not a new practice in British politics. Britain has been living under a two party system since the mid-seventeenth Century. However, this system is still a foundation of most ideas of British politics. Other than America, Britain is one of the only major countries that have a two party system. What are the advantages and disadvantages of this system? Is Britain afraid to change its system? If this system has been around for so long, it is because it has many advantages. First of all, the system advantages big parties with more seats. When a party wins an election, whether he has won by a majority or not, he gets a majority of seats. For example, when Labour won in 1997, they got 60% of the seats, although they had not won the election by a majority. This advantages the party because more seats mean more power and they can then impose their ideas on other parties and always be sure to pass legislation. This leads to our second advantage; a stronger executive. With this majority of seats, the party can, as we said before, pass on their laws easily, but also resist ministers. This advantages the voter as he is sure that the party he voted for will be making the law. For example, if Mr. Smith voted for Labour in the 1997 elections, then he is obviously in favour of their ideas and laws. So, when they make new decisions when they are in power, Mr. Smith is likely to be in favour of them, and so has a better chance of having the legislation passed. The voter is therefore privileged. Another advantage is that the voter has a clear choice. Because there is only one party elected, the elector can follow what the party is doing, i.e. whether it is keeping its promises or not. If the party does not do what it promised it would, then the voter can then hold it responsible at the next election. And because there is no coalition in British Government, then only one party can be responsible. For example: Lets say Conservatives promise during their campaign to make sensible decisions during conflicts. Then comes a conflict between Ireland and Northern Ireland. Conservatives, now in power, decide to bomb Northern Ireland. Because of this, the conflict becomes much harsher which leads to a war between Britain and Northern Ireland. The voter is then aware of the mistake Conservatives have made, and therefore can dismiss Conservatives at the next election. Although the two party system has these advantages, it seems to have more disadvantages. First of all, voters have a very limited choice when it comes to elections. In Britain there are various parties, but only two have been in power until now: Labour and Conservatives. Therefore, the voter seems to be obligated to choose between one and the other. And since they are opposites, they have completely different views. Its black or white. There is the party of Liberal Democrats, but the number of people voting for them is too little to be taken into consideration (hence the two-party system). For example: If Labour are arguing that Health Services should be 100% public and Conservatives want it to be 100% private, what will Mrs. Johnson do if she wants it half/half? It will be very hard for her to know who to vote for. The choice is too limited and therefore the two party system should be changed. Secondly, we may think that having a one party government makes it stronger and more stable, but in fact, in times of crisis, coalition is vital. And it is hard to believe that millions of individual voters all consciously coordinate and have the same ideas than the party. It is true that during the two great wars and during the 1931 economic crisis, British Government had to resort to coalition. It is too hard for one party alone to make all the decisions at times of war. Another drawback of the two party system is that all other parties are disadvantaged; the number of seats are not proportional to the percentage of votes a party has won. If a party wins an election, whether he had a majority of votes or not, he will get a majority of seats. This is unfair and undemocratic. Other parties get a very small number of seats and so hardly get a say during conferences. For example: Lets say during the 2003 elections, Labour get 44% of the votes, Conservatives get 31%, Liberal Democrats get 18% and the last 7% go to various parties. Labour are going to get 60% of the seats, Conservatives around 20%, Liberal Democrats around 10% and the rest will go to the other parties remaining. This is unfair as Labour did not get a majority of votes, and therefore should not win a majority of seats. The strongest disadvantage of this two party system is the First Past the Post election system. In Britain, the party who wins the election is the one that gets the most votes. If Conservatives get elected with 41% of the votes, while Labour got 36%, Liberal Democrats got 21% and remaining parties got 2%, then Britain will have a Government that only 41% of the country agrees with. Therefore 59% of the country will be dissatisfied. This is absurd and completely undemocratic. In France, a candidate can only be elected if he has an absolute majority (over 50% plus one vote). This way, it is certain that at least half of the population is satisfied. Moreover, the President has to elect a Prime Minister from the opposite party. Therefore there is a coalition between the two parties and voters are contented. Although the electoral system in Britain hasnt changed in years, it seems that there are more disadvantages than advantages in it. It is treating parties unequally, and this is unacceptable for a 21st Century Society. I think it is important to change this system, and then we will have a better chance of expressing our opinions through our elected parties. Politics is about freedom of expression and this system completely spoils our freedom. A State without the means of some change is without the means of its conservation. Edmund Burke

Comparing Dystopian Distress in Brave New World, Player Piano, and The

Dystopian Distress in Brave New World, Player Piano, and The Giver  Ã‚     Ã‚  Ã‚   Novels of the same subject matter may have decidedly unique ways of expressing the authors' ideas. Yet, dystopian narratives such as "Brave New World" by Aldous Huxley, "Player Piano" by Kurt Vonnegut, and "The Giver" by Lois Lowry share many similarities in how the novels end. Throughout the genre of dystopian literature, each story has common ambiguous patterns that leave the reader unsure as to specific details at the conclusion. Oftentimes, this effect is achieved by leaving gaps in information, or presenting two different possibilities by which the tale could close. Even more enigmatic is a complete lack of conclusion all together; that is, the book concludes so abruptly that the reader is left to infer from her own thoughts and opinions what really happened to the main characters and the rest of society. One pattern commonly expressed in the end of dystopian novels is a situation in which foreshadowing throughout the novel gives tantalizing hints of what might be; usually, conclusion clues seem to imply a continual downfall of society. These stories portray a supposed utopian society in which one character, usually the protagonist, rebels against his commnuity and what it stands for, often times to bring about a specific change. One man or woman dares to be different. Three such examples that incorporate strong hints of premonitory information are "Brave New World", "Player Piano", and "Anthem". The novels often begin by introducing aspects of the corrupt society. For instance, in Aldous Huxley's account of a futuristic society, the world is made up of cloned castes of individuals, their entire futures determined at the point of their labora... ...three step patterns leading to societal downfall or gradual improvement, many dystopian novels achieve an ambiguous effect by their close. Each piece of literature leaves out one vital details that could determine exactly what happened, leaving the reader to infer what occurred based on his own thoughts and opinions. Oddly enough, this ironic way of ending continues with the overall themes of the books, showing that as one must make his own decision regarding interpretation of the novel's conclusion, all of the world's people must be left to choose their own fate. Works Cited Atwood, Margaret. "The Handmaid's Tale". Boston: Houghton, 1986. Huxley, Aldous. "Brave New World". New York: Harper & Row, 1969. Lowry, Lois. "The Giver". New York: Laurel-Leaf, 1993. Rand, Ayn. "Anthem". New York: Signet, 1946. Vonnegut JR, Kurt. "Player Piano". New York: Dell, 1983.

Beer Industry Marketing Analysis Essay

The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36. 85 billions gallons in 2000 to 38. 78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B. C. contains a beer recipe named ?  §wine of the grain (Alcoholic Beverages, 2005). In 1292, a Czech Republic town produced its first pilsner beer. A prominent beer brand, Pilsner Urquell, brewing dates back to the early thirteenth century. Beer is produced with a mixture of mashed barley, malt, and rice or corn. U. S. brewers use filtration systems as well as add additives to stabilize the foam and allow long lasting freshness. Bottled or canned beer is almost always pasteurized in the container in prevent the yeast from further fermentation. After 1996, the U. S. beer industry had consistent growth with about 3,500 brands on the market in 2002 (Alcoholic Beverages, 2005). The U. S. exported beer to almost one hundred countries worldwide. The beer industry peaked production with 6. 2 billion gallons in 2003 (Alcoholic Beverages, 2005). The U. S. beer industry haws over 300 breweries. However, this industry is dominated by three companies: Anheuser Bush (45% of the industry), Miller Brewing (23% of the industry), and Adolph Coors (10% of the industry) (Overview of the U. S. Beer Industry, 2005). MARKETS BASIC PRODUCT/SERVICE OFFERINGS There are several different types of commercial beer, consisting of pilsner, lager, ale, stout, light, low-carb, malt liquor, dry, ice-brewed, bottled, draft, and non-alcoholic. Further, the U. S.market has been divided in to three categories: super premium, premium, and popular-priced (Alcoholic Beverages, 2005). In 2002, the U. S. Market Share Reporter stated that light beer consumed 40. 1% of the beer market, premium held 25. 9% of the market, and popular-priced beer held the remainder. Here is a brief description of the most popular types of commercial beers: ?  «Lager: a high carbonated beer, containing a low alcohol content, with a pale, medium-hop flavor ?  «Stout: a thick, dark beer, almost like syrup ? «Porter: a sweet, malty flavored brew with a farley high alcohol content ?  «Malt Liquor: a mostly malt based containing high amounts of fermentable sugars ?  «Light: a reduced calorie brew made by decreasing the grain amount used when brewing or by adding enzymes to break down the starch content in the beer (Alcoholic Beverages, 2005). One small segment of the beer industry is the micro brews. This segment as well as brewpubs had a double-digit increase in the U. S. throughout the early 1990?  ¦s (Alcoholic Beverages, 2005). However, this increase started to decline toward the end of the 1990?  ¦s. This was mostly due to overexpansion. This did not stop all the microbreweries from continuing to open in the U. S. which allowed this market to show considerable growth. In 2002, the U. S. reportedly had 396 microbreweries, 46 regional specialty breweries, and 994 brewpubs (Alcoholic Beverages, 2005). III. MARKET STRUCTURE AND ATTRACTIVENESS Market Structure The three major players in the brewing industry, Anheuser-Bush, Miller, and Coors Co. , have started increasing their market shares at the expense of smaller national brewers. The alcoholic beverage industry has gone through a consolidation period since the consumption rate has declined over the past few years (Overview of the U. S. Beer Industry, 2005). One of the markets that have flattened in this industry is the domestic beer market. This industry has hit a mature stage where consumption rates have flattened. This caused price increases to help suffering companies increase its profit margins (Overview of the U. S. Beer Industry, 2005). This along with increased vertical integration and inherent production economies makes it very difficult for a inefficient major industry player to compete nationally. The market that is dominating the brewing industry is the micro brewers. This group has found a niche market in the beer industry and has steadily driven the market share upwards. These companies normally target the smaller market segments and do not try to compete with the large industry brands. To achieve such successful profit margins, the micro brewers have the production process under contract with a regional brewer (Overview of the U. S. Beer Industry, 2005). Attractiveness The attractiveness of the beer industry is steadily growing. However, it is not growing in to area of large domestic brewers. This area of the beer industry has hit a flat consumption growth. The area that is become more attractive is the micro brews. From 1999 to 2002, the micro brew market grew almost 11 percent in the U. S. (Future of †¦Ã¢â‚¬ ¦ Specialty Beer, 2004). This has caused the major companies in this industry to break into this niche market by combining forces with smaller companies or penetrating the market with a new micro brew product line. This niche market remains attractive to any investors due to the fact that the micro brew consumers will not react negatively to higher prices or price increases (Overview of the U. S. Beer Industry, 2005). The other area in the beer industry that continues to flourish is the international beer market. From 1999 to 2003, the market share for imports grew from 9. 1% to 11. 9%, respectively (Future of †¦Ã¢â‚¬ ¦ Specialty Beer, 2004). Not only does the increase in market share hinder the domestic brewing companies, but the average case for imported beer is $24. 27 and for domestic beer is $16. 47 (Beer Report, 2003). This shows that imports sales are much higher due to increase in market share. As well, from a revenue stand point the international market has a higher attractiveness over the domestic market. From this, U. S. beer firms have penetrated into the international market by joining with international brewing companies to become American distributors for their brands. The continuing growth of U. S. beer firms penetrating international beer markets are due to the continuance of licensing agreements, direct exports, and foreign investments (Alcoholic Beverages, 2005). IV. Porter?  ¦s Five Forces Model A good way to look at the beer industry is by using the Porter?  ¦s Five Forces Model. This analysis will help analyze the attractiveness of the industry as well as discuss the ease of entry and exit. Threat of Substitutes: Substitutes for this market include wine and distilled spirits. The wine industry consists of grape wine, sparkling wines, brandy, and fermented dinks (Alcoholic Beverages, 2000). Most distilled spirits are based on name brand products including vodka, gin, rum, whiskey, and liquors and cordials. Both of these markets have a major capability of expanding due to international exports. Another substitute for the domestic beer market is the higher priced brewed beverages including micro brews or imports. Though these products do carry a much higher price, the customers willing to pay higher prices are capable of using a substitute. Threat of New Entry: The threat of new entry in this market is relatively low. The legal costs and economics of scale in the manufacturing and distribution areas of the beer market are strongly weighed to successfully compete (Overview of the U. S. Beer Industry, 2005). This prohibits most potential entrants. Buyer Power: Since there are many different competitors and substitutes in the alcoholic beverage industry, the buying power is in the hands of the buyer. The only approach to sway the consumers buying behavior is through advertising and marketing. Supply Power: Some breweries in the U. S. hold no supply power. All the company is responsible for is brewing the beer. On the other hand, the large domestic beers, for instance Coors Brewing Co. , have a manufacturing plant where it controls of the manufacturing process with it products. Companies who have this capability hold huge amounts of supply power. This sometimes eliminates manufacturing costs from another company. Intra-Industry Rivalry: Competitive rivalry remains strong amongst the three leading companies in the beer industry, Anheuser-Bush, Miller, and Coors. These three companies battle against each other through advertising and market share. The micro brews in the beers industry also compete against each other to hold a competitive advantage over other products at that level. This area of the beer industry competes as well using advertising, packaging, and market share. Political Variables/Trends There are quite a few political variables to consider in the beer industry. The first issue in this industry is the implementation of taxation on alcohol sales. Governments around the world strong believe in taxation on alcohol to both increase revenue and decrease consumption (Alcoholic Beverages, 2005). This trend has been effective since the consumers continue to purchase the products no matter how high the prices. The U. S. has had the lowest tax rates on its alcohol sales compared to other countries. In 1991, the tax rate on beer doubled to $18 per barrel, equally 16 to 32 cents per six pack (Alcoholic Beverages, 2005). This was a sharp increase from its previous tax rates. The next political view most companies have had to deal with in the alcoholic beverage industry is the issue of alcohol abuse. Many companies have to monitor how it markets its products to now allow the persuasion of binge drinking or excessive drinking. The National Institute of Alcohol Abuse and Alcoholism estimates costs of $140 billion per year relate to alcohol abuse (Alcoholic Beverages, 2005). Drunk driving has been another issue that beer companies have come under attack in relation to beer sales. The government has pasted several laws in the past to stricken the drink and driving laws. The U. S. Senate passed a law to decrease to legal blood-alcohol level from . 10 percent to . 08 percent. As well, a bill was passed regulating the legality of having open containers in a moving vehicle. This was passed in the Senate making it illegal to have any open containers in a moving vehicle. Marketing to minors was another issue that several beer companies got slammed with in 2004. Lawsuits were filed stating that some of the marketing tactics in the beer companies commercial were intention targeting underage drinkers (Lawsuits, 2004). The courts argued that the material used in the commercial ads were young video games and models ?  §chosen to appeal to underage consumers (Lawsuits, 2004). Some of the brewing firms decided to implement underage drinking warnings in its ads to cover itself from any future litigation Economic Variables/Trends The economic trend in the large domestic beer market has pretty much flatten entering in the maturity stage in the product life cycle. This will mean that sales will mostly stay consistent with little increase. Unless the major companies can try to dominate the niche markets in the beer industry, they will need to use advertising and marketing to drive sales. The fear of consumers switching to a substitute product like the micro brews could be present. Thus, branching out into that niche market would help the companies to gain higher market share and increase sales. Social Variables/Trends The major social trend in the beer industry is the ?  §low carb craze (MacArthur, 2004). Americans have entered into a low-carb phase. Beer sales decrease a good amount following the introduction of this phase into the American food markets. Anheuser-Busch had a heading start when this phase started since it was the first to implement a low-carb beer, Michelob Ultra, into the alcoholic beverage industry. This sparked a spin off with other major companies and soon mostly all major players in the industry had developed a low-carb beverage (MacArthur, 2004). Anheuser-Busch, Coors Brewing, and Miller were putting together a $300 million media campaign supporting any brands that help avoid a beer belly (MacArthur, 2004). In 2003, Bud Light still led the market with an increase from 2. 6% to 8. 1% while Coors Light volume decreased from 0. 6% to 8. 5% of the market share (MacArthur, 2004). Technological Variables/Trends Technology in this industry is mainly computer based focused. Companies use computer software and equipment to allow for efficient production of the products being manufactured. Also, increase in technology variables could mean better advertising strategies due to the technology created. On top of being used to speed up the production and efficiency of service, new technology also has been used to pull well-defined reports that become useful with inventory and point-of-sale purchases. V. ECONOMIC PROFITABILITY ASSESSMENT VI. MARKET POWER DISTRIBUTION AND PERFORMANCE VII. TARGET RECOMMENDATIONS

Marketing Explanation Essay

Background of marketing: Starting In the 1920’s it was the production era. A product was thought to be good if it was bought by a customer. Producers could only sell what they could produce. From the 1950’s marketing was shown in a sales era. Customers didn’t buy anything unless they needed it. Communication and persuading customers to buy your good was now stronger then it was so some companies goods were better than others. From the 1960s onwards most markets have become saturated (the size of the market remains the same). This means that there is now intense competition for customers. The sophistication of marketing management has therefore developed into what we now see in a modern marketing department. Marketers are involved at a strategic level within the organisation and therefore inform an organisation about what should be produced, where it should be sold, how much should be charged for it and how it should be communicated to consumers. Modern marketers research markets and consumers. They attempt to understand consumer needs (and potential needs) and allocate organisational resources appropriately to meet these needs. Modern marketers are particularly interested in brands. They are also increasingly interested in ensuring that employees understand marketing, i.e. that everyone within the organisation involves themselves with marketing activities. Started from the 1990’s organisation had to start considering what customers actually want and had to form relationships to create ‘loyal customers’. Function of marketing: â€Å"The function of marketing is to encompass the whole process of deciding which product and services the customer will want and how will they be delivered to the customer†. (Travel & Tourism book 1, Page 112) What are the aims of marketing? * Meet customers’ needs * Know the competition * Manage any threats * Research customers need * Know the market Marketing Mix: The marketing mix describes the key elements that an organisation uses to inform and persuade and meet the customers’ needs using the 4 P’s. The 4 P’s are: * Product * Price * Place * Promotion Product: â€Å"a product is anything that is offered to the marketplace that can satisfy a customer’s perceived need† (Eric Davies, Successful marketing book, 2012, page 78) Price: How much the product is being sold to the customer for? Place: The place of marketing focus of how the product is contributed to the customers and where it is being stored. Promotion: who the product is being sold to (target audience) Marketing Segmentation: marketing segmentation is the way how the target market is divided into different sectors that are a best fit for them. The 4 groups are: * Demographic * Social-economic * Geographical * Psychograph Demographic segmentation: â€Å"Gender, age, income, housing type, and education level are common demographic variables.† (http://www.decisionanalyst.com) Social-economic segmentation: Mainly split you’re through your personality. The main groups are consumer attitudes, values, behaviours, emotions, perceptions, beliefs, and interests. Geographical segmentation: This is based on where you live e.g. post code Psychographic segmentation: â€Å"This is perhaps the most common form of market segmentation, wherein companies segment the market by attacking a restricted geographic area. For example, corporations may choose to market their brands in certain countries, but not in others.† (http://www.decisionanalyst.com) E-marketing: The process of using digital technology to market products and services. Company ethos: Values and beliefs that define the company, normally expressed in vision & mission statements. Virgin Atlantic Mission Statement: â€Å"Safety, security and consistent delivery of the basics are the foundation of everything we do.† â€Å"The success of our three year strategy requires us to build on these foundations by focusing on the business and leisure markets and driving efficiency and effectiveness.† (http://www.virgin-atlantic.com) Ryanair Mission Statement: Ryanair will become Europe’s most profitable lowest cost airline by rolling out our proven ‘low-fare-no-frills’ service in all markets in which we operate, to the benefit of our passengers, people and shareholders. Ryanair’s objective is to firmly establish itself as Europe’s leading low-faresscheduled passenger airline through continued improvements and expandedofferings of its low-fare service.’ Ryanair’s goal is to provide a no frills service with low fares designed to stimulate demand. (http://www.scribd.com) Consumer protection: Rules & legislations that protect customers from many bad problems e.g. fraud, flight delay. There are 3 Main act that cover consumers. They are: * The Consumer Act 1987 * Data Protection Act 1998 * The Unfair In Consumer Contract Regulations 1999 The Consumer Act 1987: An Act to make provision with respect to the liability of persons for damage caused by defective products; to consolidate with amendments the Consumer Safety Act 1978 and the Consumer Safety (Amendment) Act 1986; to make provision with respect to the giving of price indications; to amend Part I of the Health and Safety at Work etc. Act 1974 and sections 31 and 80 of the Explosives Act 1875; to repeal the Trade Descriptions Act 1972 and the Fabrics (Misdescription) Act 1913; and for connected purposes. (http://www.legislation.gov.uk, 15th May 1987) So if there was an item on the plane that says its 69p but its scanned as 80p you have a right to purchase it for 69p. Data Protection Act 1998: The Data Protection Act (DPA) gives individuals the right to know what information is held about them, and provides a framework to ensure that personal information is handled properly. (http://www.admin.ox.ac.uk) The Unfair In Consumer Contract Regulations 1999: The Unfair Terms in Consumer Contracts Regulations 1999 (SI 1999 No 2083) (the Regulations) recognize that, in many circumstances, consumers have no power or influence over the details of the terms which they are asked to agree to when entering into consumer contracts. The purpose of the Regulations is to set a framework within which firms must work when drawing up their contact terms and conditions, and appoints certain third parties (known as â€Å"Qualifying Bodies†) who are authorized to challenge firms when they think a particular term is unfair. (http://www.cml.org.uk) Standards of practice: The advertising standards authority is an independent body set up to police the rules for advertising, sales, promotion and direct marketing. The system is aiming to protect consumers and maintain the integrity or marketing communications. P.E.S.T: P.E.S.T stands for: * P- political * E- economic * S- sociocultural * T- technological Travel & tourism organisations have to be aware of the external factors that affect or influence their business. Political factors: Some political factors that would affect an organisation are: * Changes of government * Increase in tax * Security law Economical: Some economic factors that would affect an organisation are: * Recession * Exchange rates * Unemployment Socio-cultural: Some socio-cultural factors that would affect an organisation are: * More tourists * Income/trends Technological: Some technological factors that would affect an organisation are: *New technology * Websites * IT References: 1. (www.cim.co.uk) 2. http://www.atkinsmarketingsolutions.com/wp/2011/04/07/dr-philip-kotler-defines-marketing/ Friday, 16 November 2012 3. (Eric Davies, Successful marketing book, 2012, page 8) 4. (Travel & Tourism book 1, Page 112) 5. (Eric Davies, Successful marketing book, 2012, page 78) 6. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 7. (http://www.decisionanalyst.com/publ_art/marketsegmentation.dai) 8. (http://www.virgin-atlantic.com/en/gb/allaboutus/missionstatement/index.jsp) 9. (http://www.scribd.com/doc/80225985/Marketing-Plan-for-Ryanair) 10. (http://www.legislation.gov.uk/ukpga/1987/43,15th May 1987) 11. (http://www.admin.ox.ac.uk/dataprotection/)

Why College Is Important to Me Essay Example

Why College Is Important to Me Essay Example Why College Is Important to Me Essay Why College Is Important to Me Essay The only good is knowledge and the only evil is ignorance,1 said a famous historical Philosopher named Socrates. Having a college education is such an important part of my life. It provides the opportunity to gain a higher knowledge into the field that I am working towards. I personally feel that having a college degree earns you a certain respect and not only that, I feel you gain feelings of higher self-respect. I’m setting the standards higher for myself. When you look for a good job, one of the requirements you see often is a college degree.That higher education means higher success in life. You walk into that interview with higher confidence as you worked so hard at obtaining that degree that is going to be the foundation for the success of your life. You know what you are doing. You believe that the employer you are interviewing with will see all your hard work and see that you have the experience to earn the position that you are applying for. You will be seen as a concrete asset to the company in which you want to work with. Employers see college education as experience and experience leads to a better job.College education is like training for the job. You are training yourself for the success for your life. You are opening up yourself to opportunities that you would have if you didn’t have a college education. Wouldn’t you want to work for a job that you have cho sen and not one that you have to do? A college education can help you do that. There is no doubt that a college or university education is extremely valuable to an individual who is striving to improve his career and the life of his family. 2 I look towards how important getting a degree means for my own family.The knowledge I can gain to improve my daughters education is rewarding enough in itself, not to mention the potential of earning more money for my family. Who wants to work for a marginally low income in a world like this? No, you want to work hard so that you can get a good job with great earning potential. In this economy, a college education is extremely essential. You need to be able to make the most money for your potential in order to survive. If you have a family, you must be able to support them and provide for them. Can you do this without a college education?Sure, but do you have the knowledge to back up what you are capable of doing? You can rest easier and become more successful with a college education than without one. It has been stated in many ways that having a higher education means that you can earn potentially more money in the long run than if you didn’t. I own and operate my own family child care inside of my home. My long term dream is to eventually open my own child care center. Getting my degree will ensure that I am qualified enough to be able to do this. The education will back up my knowledge in the field.The quality of my child care program depends greatly on my college education. Without that, I may just as well be another babysitter. Some clients look at my credentials and choose to put their children in my child care based on what I’ve done to better my education in Early Childhood Education. I write my curriculum and plan my day to day activities all because of the knowledge I have gained while earning my degree. I feel confident that the children in my childcare will get the best early childhood education that their needs allow them to.I can earn significantly more after earning my degree and I’m looking forward to it. I am proud of my accomplishments. It’s amazing what you can learn when obtaining your college degree. In conclusion, I would never look back on what I have accomplished and only look forward to climbing the ladder of education. I only wish there was enough lifetime to learn everything. There is so much I’d like to pursue.Bibliography 1Great Thinkers on Self Education – Socrates Self-Made Scholar 6/2/2009 http://selfmadescholar. om/b/2009/06/02/great-thinkers-on-self-education-socrates/ 11/11/12 2 Why College Education Is Important to Me StudyMode. com. November 2011 lt; studymode. com/essays/Why-College-Education-Is-Important-To-829331. htmlgt;. 11/11/12 Ashworth college – Achieving Academic excellence course reading material Ashworth College Created by Jon Ash Created 4/27/12 Last updated 5/22/12 Importance of College Education By J eff McGuire College View collegeview. com/articles/article/importance-of-college-education

10 Things You Dont Know About Fat

10 Things You Dont Know About Fat Along with proteins and carbohydrates, fat is an essential nutrient that provides energy for the body. Fat not only serves a metabolic function but also plays a structural role in the building of cell membranes. Fat is found primarily beneath the skin and is essential for maintaining healthy skin. Fat also helps to cushion and protect organs, as well as insulate the body against heat loss. While some types of fat are not healthy, others are required for good health. Discover some interesting facts you may not know about fat. 1. Fats Are Lipids but Not All Lipids Are Fats Lipids are a diverse group of biological compounds characterized generally by their insolubility in water. Major lipid groups include fats, phospholipids, steroids, and waxes. Fats, also called triglycerides, are composed of three fatty acids and glycerol. Triglycerides that are solid at room temperature are called fats, while triglycerides that are liquid at room temperature are called oils. 2. There Are Billions of Fat Cells in the Body While our genes determine the number of fat cells we are born with, newborns typically have around 5 billion fat cells. For healthy adults with normal body composition, this number ranges from 25-30 billion. Overweight adults on average can have around 80 billion fat cells and obese adults can have as many as 300 billion fat cells. 3. Whether You Eat a Low-Fat Diet or High-Fat Diet, the Percentage of Calories From Dietary Fat Consumed Is Not Linked to Disease As it relates to developing cardiovascular disease and stroke, it is the type of fat you eat not the percentage of calories from the fat that increases your risk. Saturated fats and trans fats raise LDL (low-density lipoprotein) cholesterol levels in your blood. In addition to raising LDL (bad cholesterol), trans fats also lower HDL (good cholesterol), thus increasing the risk of developing disease. Polyunsaturated and monounsaturated fats lower LDL levels and reduce the risk of  disease. 4. Fat Tissue Is Composed of Adipocytes Fat tissue (adipose tissue) is composed mainly of adipocytes. Adipocytes are fat cells that contain droplets of stored fat. These cells swell or shrink depending on whether fat is being stored or used. Other types of cells that comprise adipose tissue include fibroblasts, macrophages, nerves, and endothelial cells. 5. Fat Tissue Can Be White, Brown, or Beige White adipose tissue stores fat as energy and helps to insulate the body, while brown adipose burns fat and generates heat. Beige adipose is genetically different from both brown and white adipose, but burns calories to release energy like brown adipose. Both brown and beige fat get their color from the abundance of blood vessels and the presence of iron-containing mitochondria throughout the tissue. 6. Fat Tissue Produces Hormones That Protect Against Obesity Adipose tissue acts as an endocrine organ by generating hormones that influence metabolic activity. A major function of adipose cells is to produce the hormone adiponectin, which controls fat metabolism and increases the bodys sensitivity to insulin. Adiponectin helps to increase energy use in muscles without affecting appetite, to reduce body weight, and to protect against obesity. 7. Fat Cell Numbers Remain Constant in Adulthood Studies have revealed that the numbers of fat cells in adults remain constant overall. This is true regardless of whether you are lean or obese, or whether you lose or gain weight. Fat cells swell when you gain fat and shrink when you lose fat. The number of fat cells an individual has in adulthood is set during adolescence. 8. Fat Helps Vitamin Absorption Certain vitamins, including vitamins A, D, E, and K are fat-soluble and can not be properly digested without fat. Fats help these vitamins to be absorbed in the upper portion of the small intestines. 9. Fat Cells Have a 10 Year Lifespan On average, fat cells live for about 10 years before they die and are replaced. The rate at which fat is stored and removed from adipose tissue is about one and a half years for an adult with normal weight. The fat storage and removal rates balance out so that there is no net increase in fat. For an obese person, the fat removal rate decreases and the storage rate increases. The fat storage and removal rate for an obese person is two years. 10. Women Have a Higher Percentage of Body Fat Than Men Women have a greater percentage of body fat than men. Women need more body fat to maintain menstruation and also to prepare for pregnancy. A pregnant woman must store enough energy for herself and for her developing child. According to the American Council on Exercise, average women have between 25-31% body fat, while average men have between 18-24% body fat. Sources Fat turnover in obese slower than average. Lawrence Livermore National Laboratory. Published 2011 September 25. (https://www.llnl.gov/news/fat-turnover-obese-slower-average)What are the guidelines for percentage of body fat loss? The American Council on Exercise. Published 2009 December 2. (acefitness.org/acefit/healthy-living-article/60/112/what-are-the-guidelines-for-percentage-of/)Dynamics of fat cell turnover in humans. Spalding KL, Arner E, Westermark PO, Bernard S, Buchholz BA, Bergmann O, Blomqvist L, Hoffstedt J, Nslund E, Britton T, et al. Nature. 2008 Jun 5; 453(7196):783-7. Epub 2008 May 4.

Self mediation Case Study Example | Topics and Well Written Essays - 750 words

Self mediation - Case Study Example My friend, hailing from an Asian country believed that her culture was richer in cultural values than the American, and was thus a better place to bring up a child than the dilute American culture. Contrary to her view, I believed that the American culture, since it was not affiliated to any particular ethnic origin was the best culture to a rare a child. The argument became sour, erupting to a huge verbal fight and emotional eruptions. At one point I asked her why she had decided to seek educational refuge from a country she believed did not portray any cultural values. She accused our country for being an economic colonialist of the rest of the world, an issue that worsened the already awful situation. According to Daniel (2001, p.10), self-mediation is a tool used in conflict resolution where the conflicting individuals personally involved in the conflict engage in a dialogue with one another to resolve the conflict. A conversation conflict normally arises when none of the parties wants to loose in the argument, and thus raisin a heated argument that results into a verbal war. The fight leads to raised voices, and aggressive body behaviour as the parties get emotionally agitated. In the incidence with my friend, the fight was so intense that personal differences were raised during the argument. Most of the parties in the confrontation end up walking away from each other, leading to a stalemate situation. My nasty incidence with my friend resulted in her leaving the scene when the argument got to a stalemate, where neither of us was listening to each other. None of us was willing to give up in the argument, believing we were right in our personal arguments. Daniel (2001, p. 79-85) outlines the principles for solving personal arguments, where finding time to talk about the issue brings the disputing parties into a mutual understanding of the causal reasons that led to the argument. Preventing distractions and interruptions while solving the conflict helps the parties understand one another. A cool environment away from external distractors gives the individuals ample opportunity to involve in constructive and more personal discussions. The use of a dialogue checklist in solving the problem allows the conflicting individuals to address the most important issues that culminated into the disagreement. Lastly, striving for a win-win situation by the parties brings the conflict to a successful conclusion, satisfying both parties. Solving our argument was an incidence that gave me an opportunity to exercise not only the principles of self-mediation conflict solving, but also apply the procedure of self-motivation conflict resolution in real life. After precisely three hours of silence, we met to resolve our dispute at a public longue. The serenity of the longue and its natural feeling provided the best environment to hold personal discussions relating to our conflict. The moment was characterized by emotional deliberations, and full of persona l feelings. At first it was hard to accept the root cause of the problem as nobody was genuine enough to accept sparking up the argument. Maturity of the parties, I realized, played a key role in laying our

Social Psychology Essay Example | Topics and Well Written Essays - 1500 words - 2

Social Psychology - Essay Example There are also distortions in the type of research that is conducted by students in psychology because they only cover one age group and occupation. There are four interrogative themes in the social psychological world which include: power relations; situated knowledges; individual-society dualism; and agency-structure dualism. There are also four very critical social psychological perspectives which are cognitive social, discursive psychological, phenomenological and psychoanalytic perspectives. I will analyze how two of these perspectives work with and against a social psychological system and also provide a bit of a background on some psychological terms to ensure a clear understanding of the topic. Background and Body To keep a good head on our shoulders and stand strong, it is important to use the identity development technique of Erik Erikson which is to symbolize items we have left behind, symbolize items that we look forward to, have symbols of what we look above or up to, an d have items below us; what we have to the left and right is also important. In social psychology, there tends to be a dualistic viewpoint of either seeing the individual's perspective or that of society. These items are referred to as dichotomies. Individual society dualism and agency structure dualism are very important dichotomies in social psychology. Dichotomous thinking is deemed unhelpful according to social psychologists. Emotion is looked at in social psychology and refinements to the epistemology and ontology aspects in this subject are constantly being reviewed and developed. Dualisms lead to distortions when handled improperly by individual or groups. Dualisms must be minimized as much as possible in order to create a free individual and society. Verbal and non-verbal emotion are constantly being analyzed in order to best meet the needs of the individuals or society in an environment. Embodiment is another social psychological topic that is important. There are critiques on mind-body, individual-society, and agency structure dualisms in order to capture this term's requirements. In order to be strong we must strive to balance all of the above dualisms. Social psychology has only existed for about 100 years. Social psychology had been defined and it was founded in North America. Social psychology is defined as the study of an individual, either male or female, and how they are involved in their surroundings and environments. The social scientists did not want to reduce psychology to an individual or social basis which is what the individual-social dualism is all about. There are two kinds of social psychologies in the field. They are named psychological social psychology and sociological social psychology. Psychological social psychology is about the individual while sociological social psychology is macro. Both of these types of psychology were developed in North America like most concepts and definitions of social psychology. Many forms of social psychology exist to be critiqued in order to analyze and develop new theories to its already extensive structural base. The first world war created a lack luster attitude toward social psychology and by the time the second world war came about, it was in demand to find new ways to treat people and remove the racism for lesser thans in society. The second world wa

American Foreign Policy Essay Example | Topics and Well Written Essays - 500 words - 6

American Foreign Policy - Essay Example When there is an issue that needs to be discussed in regards to the foreign policy, each facet of the process serves their own agenda before looking at the overall responsibility of the decision. In this regard, it is evident that each of the working unit feels an essential player in the process and seeks to safeguard the interests of the particular arm of the state. This is both beneficial and detrimental to the presidential power and ability to make decisions. For the latter, the best decision is reached at, and a decision that favors all involved departments and thus the state. As for the former case, the solution that is realized is largely as a result of compromised standards, and conflicts amongst the involved officials. There is diversification of interests amongst the parties, some of whom may have undue influence thus negatively affecting the process and wasting more time in the same. Foreign policy bureaucracy suppresses rationalism in decision making. This is again influenced by the influence of a particular department in policy formulation. A good example to this is the reason that compelled the U.S. to attack in Iraq in 2003. Just rationalism was definitely not used in the final decision making process, given the issues that erupted thereafter. This is detrimental to the president’s personal choices but acts or the best of the nation. In foreign policy decision making, the President is the most powerful and central figure. Psychologically, the President is bound by some limitations as time and energy, ideology as well as rationality. With the presence of the foreign policy circle of advisers, the process of decision making is decentralized from the President making life and governance much easier. In this case, the bureaucracy in foreign policy safeguards the president from making decisions constrained by irrationality and psychological inabilities. Bureaucracy in foreign policy is decentralized to four components

Impact of Globalization on International Conflicts

Impact of Globalization on International Conflicts Introduction Globalization is a process that relies upon strategies internationally with the aim of expanding business operations on the face of the world. This is with the help of global communications, which have been made possible due to advancements in technology, developments in the political front, socioeconomic, and the environment. Another definition to globalization is cross-border interactions being intensified and countries depending on one another. This definition shades light on how the international system has changed. Relationships have changed in individual states due to depending on one another and whatever events are ongoing outside their boundaries are more likely to have an impact within their territories. In this paper, we shall look at the conflicts and how different nations are embracing globalization to help root out these conflicts, (Holm and SÃ ¸rensen, 1995).[1] Global change is a rapid process and it is hard to keep track of the new and many developments. Nevertheless, trends are observable and they all add up to globalization. Currently, there is a contradiction in globalization being in full force and the global governance processes that are in existence have insufficient power, the scope and an authority, which ensures that a certain direction is followed, as well as regulations that all lead to beneficial results for all parties involved. Thus, more often than not, globalization does not offer equal effects and it is disruptive. New challenges also have rose in institutions (the public ones), which become less autonomous and are weak in their support. The process of globalization is turbulent, as analysts have found out. In addition, it may be touted as representing a rational economy, however, there is a dark side to it. Critics have always brought out the side of globalization that runs soley on economic power. In addition, it favors the western cultures and their corporations, which puts a lot of communities and jobs at risk. Rich countries have an exploitative nature; they harness cheap labor from countries that are poorer. This creates threats to the environment and does not uphold the principles of democracy and/or social stability. This is through plunging political institutions of the nation into unavoidable forces of change in the economy. Moreover, quite a volume of essays highlight that globalization is uneven, (Holm and SÃ ¸rensen, 1995). This can be analyzed in terms of its processes as well as its effects. It results in concentrations and deprivations which, on average, encompass a well defined structure of power. Globalization creates conflicts, which, on one end, focus on cultural issues as well as identity, and on the other, the issues are primarily economic. From historical archives, social change can be closely associated with the ever-rising levels of conflict. Sorokin did a study, which explored this, largely, (1937: 409-475). His study encompassed twelve countries and it showed to what extent what he refers to as social strife was at its greatest in eras when a certain society was involved in a change that was significant (for example, religion). Such a moment of change is transitional and it cannot pass by without it being muddled in conflicts of values and interests. There is also the paradox of reflectivity. Analysts say that increased reflectivity comes from effects of rapid changes. These changes emanate from societies from all over the world. These rapid changes in turn contribute to incidences of conflict. There is also the effect of globalization in terms of identity. Basically, globalization seeks to homogenize people but it is also a fact that it increases social heterogeneity as an awareness. There are quite a number of groups whose identity rests upon race and ethnicity, religion, and language. These groups have used media in a global sense to voice their discontent. At the end of cold war, ethnic revival was unleashed. It goes without saying that cold war was a conflict [2]among states and it propagated the primal need for a national identity in a worldwide society. During the 1990s, this notion was weakened by globalization. It was less effective in ensuring that people complied or being able to integrate a society nationwide. This means that minorities are better off in reasserting their identity in reference to cultural forces of hegemony. These minorities therefore identify the state as not being a reliable promoter and protector of their interests (which are domestic in natu re). They see the state as collaborating more with external forces (Scholte, 1997). Therefore, in the 1990s, we can argue that conflict is not primarily found between and among states, but rather, the state and its groups. In this case, we can comfortably say that globalization has helped root out conflicts between states but resulted in creating conflicts within the state itself. In the economic world, globalization compels businesses to embrace diverse strategies in relation to the new trend of ideas so as to bring on average the rights and interests of a person and the entire community. This makes the businesses have a competitive front in the world. This also gives business leaders, management, and labor a significant change. This is through accepting the contribution of workers and that of the government so that company strategies and policies are developed and implemented. In this case, globalization has reduced conflicts. It enables companies from different countries to share ideas, transact business together, make dealerships, et al. however, it should be noted that some companies may decide to undertake competition. Either way, it is healthy. Businesses will be motivated to embrace new ideas, strategies, and policies. The reduction of risks can be done through diversification. Companies will be involved with financial institutions internationally and thus making partnerships with businesses locally and with other nations. The process of globalization also increases the dire need for knowledge on the differences of culture between countries as well as the culture of the corporate world. Employers from time to time send their experts to other countries so that they can build subsidiaries and/or support the ones that are already in existence, (Beaverstock, 2012). For a successful subsidiary, language skills are fundamental, so are the influences of the sub culture, the styles of communications of which they are different, societal behaviors. This points out to the fact that in terms of economy, globalization does not create a conflict, it deals away with any conflict that is present. In the economic front, there is what Schumpeter refers to as ‘creative destruction’, (1942: 84). Firms are catapulted into innovation because of competition; surely, a firm cannot just look at its competitors embracing new ideas while it is just stagnant. Innovation here involves both products and the process of production. On the other hand, industries and regions can undergo destruction or marginalization. This is because competitors may become more innovative in a certain area and take lead. In an economy, that has become globalized, national boundaries and distances have diminished, (Ake, 1995: 26). This is because the many obstacles have been done away with thus ensuring market access. Cost of transaction has been reduced significantly as well as the time [3]and distance being compressed and this refers to the international transactions. Several changes have been brought about by globalization. They include trade dynamics, flow of capital, and technology transfer. Markets and production present in different countries have made these countries depend on one another. International competition, as said earlier, is increasing in intensity and in turn increases the strategic interactions across the border. This further makes the various business enterprises to organize and structure themselves into transnational networks. Globalization is characterized by increasing interdependence on various levels. For example, foreign direct investment goes hand in hand with technology t ransfer and the knowhow. It also includes the flow of capital, which is in form of international loans, equity, profit repatriation, et al. this facilitates the export of goods and services from countries that are investing. In this case, also, globalization has brought countries together to a united economic front. The aim is to develop interdependent business across different countries. It is due to globalization that we have trade blocs, (Sorensen, 2004). Members in the same block undertake transactions as it were within their national boundaries. However, we can note that the countries outside this trade bloc suffer from what is called trade diversion. This country will not be able to get the benefits the countries within the bloc are getting. It is from this trade ties that conflicts arise. A country may feel sidelined and thus any ties to the countries in the trade bloc may be severed. Conclusion Globalization by definition is a process, which relies on international strategies while aiming to expand businesses globally. The goal of globalization in this case is to give organizations an upper hand in competition through lowering costs, increased number of products as well as services and customers. Globalization has an hand in conflict creation as well as conflict resolution. In the economic arena, globalization has unified various economies and countries. International trade is now a possibility and countries depend on one another. Cross border costs when conducting trade have been lifted and transport and communication between countries conducting trade have been improved. Borrowing of ideas for implementation in other countries has also resulted because of globalization. New businesses have been started in other countries and this is because there are set policies and strategies. In addition, for businesses to be global, knowledge and language skills come in handy to under standing a foreign market and knowing the consumer needs. Globalization also enhances cultural diversity. People from different ethnic groups, big and small, have a worldwide audience for their cultural values and beliefs. Lastly, international trade may be facilitated by globalization, however, due to the emergence of trade blocs, some countries are left out. This is trade diversion and it may create a conflict between countries in a trade bloc and those without. This means, therefore, that globalization increases and reduces conflicts in the international system at the same time. However, the larger part it plays is to reduce conflicts or resolve them. Reference List Ake, C. 1995. The new world order: a view from Africa. In Holm, Hans-Henrik and SÃ ¸rensen, Georg Eds., Whose World Order: Uneven Globalization and the End of the Cold War, Boulder: West view. Beaverstock, J. V. (2012). Highly skilles international labour migration and worldcities:expatriates, executives and entrepreneurs. In B. Derruder, M. Hoyler, P. J. Taylor, F.Witlox, International Handbook of Globalisation and World cities (pp. 240-249). Cheltenham, Uk: Edward Elgar Publication Ltd. Scholte, Jan Aart. 1997. constructions of collective identity in a time of globalisation.http://nexxus.com.cwru.edu/amjdc/papers/76. Schumpeter, Joseph. 1942. Capitalism, socialism and democracy. New York: Harper. Sorensen, G. (2004).The transformation of the state – beyond the myth of retreat;Palgrave Macmillan. Sorokin, P.A. 1937. Social and cultural dynamics, vol III, fluctuations of social relationships, war and revolution. New York: America Books Co. Holm, Hans-Henrik and Georg SÃ ¸rensen. 1995. Introduction: what has changed. In Holm and SÃ ¸rensen, Whose World Order: Uneven Globalization and the End of the Cold War. Boulder: West view. [1] Holm, Hans-Henrik and Georg SÃ ¸rensen. 1995. Introduction: what has changed. In Holm and SÃ ¸rensen, Whose World Order: Uneven Globalization and the End of the Cold War. Boulder: West view. [2] Sorokin, P.A. 1937. Social and cultural dynamics, Vol. III, fluctuations of social relationships, war and revolution. New York: America Books Co. Scholte, Jan Aart. 1997. Constructions of collective identity in a time of globalization.http://nexxus.com.cwru.edu/amjdc/papers/76. [3] Sorensen, G. (2004).The transformation of the state – beyond the myth of retreat;Palgrave Macmillan